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23 Jun 2011

what is SEO?

Search Engine Optimization – SEO – is considered a more technical part of internet marketing as it does help promoting sites but it also demands some technical skills, at least basic HTML knowledge. SEO is also been referred to as SEO copywriting as the majority of the used methods in promoting the websites within the search engines are dealing with text. SEO is the activity of website optimization making the sites search engine-friendly and consequently obtaining a higher position within the search results.

The fact is that even if you do all what is needed in SEO that still doesn’t guarantee a top position in the search results, however if you fail to follow some simple rules it is going to be remarked. You will be much more comfortable with your results and more satisfied if you set reasonable goals, such as get listed in the top 30 search results in Google for a specific keyword instead of grabbing the top position for ten keywords in five different search engine results.

SEO will help you driving more traffic to a particular website, but it is still not advertising. You can be included if you want in paid search results for some specific keywords but the main idea in SEO techniques is to obtain a top position due to the relevancy of a specific search term and not because you have paid for it.
SEO activity might a one hour job or a never-ending one. In some cases you only need some general SEO for a very good placement in search engines, for instance when you have limited competition for singular keywords. In such case, even if you are not doing much you will still have a fairly good placement. However, most frequently, for a top placement you need to pay extra attention to SEO requiring a considerable amount of time and effort. Even if you are just performing some simple SEO techniques it is still very important to be aware of how search engines work and what aspect are really essential in SEO.

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23 Jun 2011

Securing Your website Tips

Fixing your website is something that you definitely do n’t want to chance. Your website is pelted by cyber terrorists, all of whom are looking for smalles weaknes that they can take advantage of most of benefits .Once a loophole is detected, it can be used to slip not only your personal and datas , but your customers’ personal and informations too. So if peace of mind and online business credibility are important to you, you’ll need to keep reading.
First of all, you need to know your enemy. Who are these hackers, and how do they work? The main thing you need to recognize is that hackers have all the time in the world. They can afford to spend days, weeks and even months, patiently working away at your website to find weaknesses. They can do this because the processes they use are automatic, and you simply don’t notice they’re happening. A lot of it is guesswork. For example, they can take the cookies that your site produces and run through an infinite number of variations to see what effect that has. They can work away at the source code of your site’s pages, and set programs running to try and crack the authorization process.
The first thing you can do to defeat these attacks is to ensure that your content management system (CMS) is up to date. Out of date software is software that hackers have already managed to breach, so you don’t want it running on your system. Drupal, Joomla, WordPress and other major CMS providers continually test their systems for weaknesses, and update accordingly, so you should install these updates as soon as they appear. This can usually be done automatically.

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22 Jun 2011

How to Effectively Stop Spam Mail

One of the most annoying aspects of dealing with incoming email is spam mail (unsolicited email). It fills up your email box, takes up your precious time, and seems to only get worse. You may even delete your personal or business email that was mistaken for spam mail.

This could result in lost business for you.

In Part 2 of this article you will discover solutions to help you stop spam mail. This allows you to spend more time building a profitable business.

Apart from just hitting the delete button each day here are some timesaving solutions:

1. Use the filters or the message rules of your email client.

a) In outlook express (since it is the most popular email client) go to tools – message rules – mail – mail rules – new

b) Under “select conditions for your rule”, check “where the subject line contains specific words”.

c) Under “select the actions for your rule” check “delete it”.

d) Under “rule description” click on “contains specific words” – enter words or phrases that you never wish to receive again.

e) Under “name of rule” provide an appropriate name for the rule ie JUNK.

f) Click OK

Creating this JUNK rule will automatically delete emails containing the specific words or phrases you entered.

There are many other rules you can apply (ie move certain messages to specific folders automatically), depending on what you need.
Server Side – software that resides on your server. This means the spam mail will be deleted before it makes it to your inbox.
Spamassassin – http://www.spamassassin.org/ this is a mail filter widely used by ISPs to identify spam mail before it reaches your inbox. Check with your web host if it is already installed.
header analysis – identifies spammers using tricks to mask their identities in the email header.

text analysis – identifies characteristic styles used by spammers in the body of the email.

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17 Jun 2011

Web Hosting Instructions

Web domains. Hosting. Content. These are the three top priorities for any webmaster, regardless of how experienced they are. Unfortunately, these three essentials often leave people in the dark, as there are dozens of companies offering the “same” packages for different prices. With an overflow of routes you could take, it can get mind boggling to figure out the appropriate steps. For this reason, instructions are essential if you are looking for a smooth path.

The first thing you should do is make a list of what your current goals are. If you are making a professional site, you’ll need a secure and reliable host. For instance, if you know that your website will reach thousands of people within a few months, perhaps you should find a web hosting package that includes extra bandwidth. You need additional space, especially if visitors are constantly going to be accessing your website. On the other hand, if you are just experimenting, you should stick to the free hosting packages. Geocities or Angel Fire certainly provides a basic package, which will leave you satisfied. After all, you do not need bells and whistles if you aren’t serious about the website in the long run. If you do end up changing your mind, you can always switch services and transfer your website.

Once you have made your decision, you need to find a reputable service. While searching for hosting companies on Google may seem appropriate, it often stems bad results. It is important to remember that just because it is listed on a search engine, doesn’t mean it is 100% safe and legit. Therefore, if you do find a potential company, you should get a second opinion. It is usually smart to join a webmaster related forum like SitePoint to discuss such matters. This way you can hear about other people’s experiences and what companies to avoid. Additional references from friends or family would also be ideal.

After picking a host, you will need to provide your credit card information. For many users, 3ix.org is a favorite, as it rarely charges you much. Surprisingly, there are discount coupon codes you can acquire through the internet, to also help you with your initial fee. Due to the fact that you have to include your private information, it is absolutely crucial to make sure you find a legit business. The last thing you want is to lose any money. Therefore, you should google their name and check out the reviews from fellow users. This will most definitely make all of the difference, especially if you find out that they are a fraud.

For website beginners, web hosting doesn’t have to be difficult or even too time consuming. As long as you find reputable sources, second opinions, and a great easy to use package, you are well on your way to website success. With these instructions in mind, there should be no frustrations or year long debates on what company to use. It is quite simple, once you get in the webmaster’s frame of mind.

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15 Jun 2011

What is Secured Socket Layer

Secured Sockets Layer is a protocol that transmits your communications over the Internet in an encrypted form. SSL ensures that the information is sent, unchanged, only to the server you intended to send it to. Online shopping sites frequently use SSL technology to safeguard your credit card information.

pronounced as separate letters) Short for Secure Sockets Layer, a protocol developed by Netscape for transmitting private documents via the Internet. SSL works by using a private key to encrypt data that’s transferred over the SSL connection. Both Netscape Navigator and Internet Explorer support SSL, and many Web sites use the protocol to obtain confidential user information, such as credit card numbers.

By convention, connection start with https: instead of http:. The protocol supports servURLs that require an SSLer and client authentication. The SSL protocol is application independent, allowing protocols like HTTP (HyperText Transfer Protocol), FTP (File Transfer Protocol), and Telnet to be layered on top of it transparently.

The SSL protocol maintains the security and integrity of the transmission channel by using encryption, authentication and message authentication codes.

Another protocol for transmitting data securely over the World Wide Web is Secure HTTP (S-HTTP). Whereas SSL creates a secure connection between a client and a server, over which any amount of data can be sent securely, S-HTTP is designed to transmit individual messages securely. SSL and S-HTTP, therefore, can be seen as complementary rather than competing technologies. Both protocols have been approved by the Internet Engineering Task Force (IETF) as a standard.

The Transmission Control Protocol/Internet Protocol (TCP/IP) governs the transport and routing of data over the Internet. Other protocols, such as the HyperText Transport Protocol (HTTP), Lightweight Directory Access Protocol (LDAP), or Internet Messaging Access Protocol (IMAP), run “on top of” TCP/IP in the sense that they all use TCP/IP to support typical application tasks such as displaying web pages or running email servers.

The SSL Handshake Protocol consists of two phases: server authentication and an optional client authentication. In the first phase, the server, in response to a client’s request, sends its certificate and its cipher preferences. The client then generates a master key, which it encrypts with the server’s public key, and transmits the encrypted master key to the server. The server recovers the master key and authenticates itself to the client by returning a message authenticated with the master key. Subsequent data is encrypted and authenticated with keys derived from this master key. In the optional second phase, the server sends a challenge to the client. The client authenticates itself to the server by returning the client’s digital signature on the challenge, as well as its public-key certificate.

The SSL protocol runs above TCP/IP and below higher-level protocols such as HTTP or IMAP. It uses TCP/IP on behalf of the higher-level protocols, and in the process allows an SSL-enabled server to authenticate itself to an SSL-enabled client, allows the client to authenticate itself to the server, and allows both machines to establish an encrypted connection.

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14 Jun 2011

How I can transfer a domain name from one registrar to another?

You can transfer your domain by observing these steps!

Process of transferring a domain from one registrar to another is not much difficult but most of the domain owner supposes not to take that kind of tension and risk as well. Even it is quite a simple process to transfer a domain from one panel to another, because it is both client and web hosting effort to provide and get domain and webhosting services from one place, so usually at that one need to transfer ones domain from existing registrar to the newer one.

what you are required to transfer your domain is to simply get Authorization code of your domain, then make that thing confirm whether in your domain whois information at least Registrant and administrative contact have your email id or not.

When you made these two things confirm, simply request new registrar or hosting company to transfer in their panel your domain name, they in a reply send you a conformational e-mail to confirm whether you are the real owner for that transferring domain or not.

You will get that conformational mail at your Administrator or registrant email address, you have to click in the given link and have to paste the password (you can find that password in the conformational mail) and the Authorization code (EPP CODE).Then finally you will find this message that your domain has been successfully transferred but indeed it will take about 5 days to renew.

NOTE: You must make any changes in the name servers before transfer process as after transfer you will be unable to make any changes in the domain for 5 days from the successful transfer.

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14 Jun 2011

Common Mistakes That Hinder Your Search Engine Rankings

Your competitor has a Top 5 ranking for an important keyword phrase, but your company doesn’t crack the top 100 search results. Why? Each of the search engines uses similar, yet different algorithms comprised of changing variables that determine how a Web page ranks for keywords and phrases. There are numerous inputs into these algorithms, but some of the more important include Title tag, link popularity, inclusion of keywords in page text, and for a few, directory inclusion.

The following is Intevation’s list of 13 of the most common search engine optimization mistakes that companies make. (NOTE: To view the tags and code on a Web page, simply go to “View” and then “Source” on your Web browser.)

Perhaps the most common error we see is the use of the same META “Description” and “Keyword” tags on each page. While most search engines do not use the “Keyword” tag, the “Description” tag can help your page ranking and is used by many search engines in the results that are displayed.
The “Title” tag is perhaps the most important element of each page of your site. Yet it is an after thought to most Web designers and Webmasters. Look at the title of most “About Us” pages and you’ll usually see something like “About Company X.” Very few people search using a phrase such as “about company X.” Instead, use a relevant message from the page for the Title tag, such as “Integrated Web services for professional services firms,” and optimize for an important and popular search phrase.

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13 Jun 2011

Flashy Web Designs are Bad for Business

Have you heard yourself saying, “I don’t understand? I have a gorgeous site, a really cutting-edge splash page with a flash introduction, up-to-date technology, I paid a small fortune for this site, and I’m getting plenty of hits but no one is buying or staying in the site.”

Well, you may be one of a growing number of businesses, both large and small, who believed all the hype about the latest in new technology. Many business owners want their website to have that cutting-edge look, and so will ask for things such as animation, music, flash, and other “bells and whistles” that would be detrimental to their site. These extras are probably driving potential customers away because they increase download time and are not search engine optimized.

In the rush to join everyone else on the Internet, businesses have ignored vital steps in the process of getting their business on-line. They assumed that because everyone else had gimmicks such as a splash/intro page, this was the right way to go. The result: businesses chose design companies who readily took their money and who designed exactly what the client wanted without clearly focusing on marketing goals. To be fair, oftentimes the graphic design company has no idea that a site designed with all the latest technology doesn’t necessary translate into a site that has the functionality that an on-line business needs. This is because the graphic design firms specialize in graphic design, not in marketing. Many graphic design sites are full of splash pages, scrolling text, animation, etc. They use these tools because it allows the graphic designers to display their creativity and their knowledge of these “bells and whistles.” Creativity is good but all the latest cutting-edge technology translates into a lack of functionality to effectively market any on-line business including their on-line presence.

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13 Jun 2011
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